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McDuffie Mirror ' seeks periodicals postage status

Some readers of The McDuffie Mirror soon will be receiving their newspaper several days sooner than they have been in the past. The newspaper recently applied for periodicals postage status.

It is hoped that such status will be approved by officials with the U.S. Postal Service by the end of this month.

The areas in which readers will see a noticeable difference in receiving the newspaper are Camak and Norwood -- both of which are located in neighboring Warren County, according to Todd Rainwater, publisher of The Mirror . For the past several months, Mr. Rainwater had been working towards getting approval of the periodicals postage status so it would better benefit those readers living in rural areas.

"This will help our readers and advertisers alike," Mr. Rainwater said. "For our advertisers, it will mean getting their message delivered quicker. And for our readers living in those rural areas, it will mean having the newspaper delivered quicker."

He pointed out that readers of the newspaper in the areas of Camak and Norwood have been waiting up to a week to receive their newspaper after it was published.

"That's just too long," Mr. Rainwater said. "That's one reason we decided to seek periodicals postage status for those readers. They should start receiving their paper in two to three days as opposed to a week."

In addition to the new mail status benefiting the readers in those areas, as well as advertisers, it will mean a savings of more than 60 percent in costs for the newspaper.

"It was really a no-brainer from a business perspective," Mr. Rainwater said.

The publisher thanked Paula Fuller, who serves as postmaster of the U.S. Post Office in Thomson, for all of her help in the newspaper getting to this point in applying for periodicals postage status.

"She has been very helpful to me in our getting this done and I sincerely appreciate it," Mr. Rainwater said.

Web posted on Thursday, April 08, 2010

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